Gen 3 Outbound Offer · ScaleUp Works
Your Gen 3 Offer · Private link

Choose your setup path.
Choose your monthly plan.
See your projected ROAS.

Two setup options, two monthly plans, one calculator. Pick the combination that fits how you want to structure your cash flow, then see what our engine likely returns on your actual numbers.

01 Setup timing
How would you like to pay for setup?
One-time fee for the build: mailboxes, warmup, list, copy.
02 Monthly plan
How would you like monthly pricing structured?
You pay per positive reply on both plans. Plan B trades a monthly base for a lower per-reply rate.
03 Projected volume
Positive replies per month
Our target is 5–15% on 1,000 sends/mo. Default is 50 (5%). Adjust to your assumption.
50positive replies / month
10 → 200
04 Your close rate
Sales conversation → paying client
What % of sales conversations you close. B2B services average 15–25%. High-ticket enterprise runs lower.
15% close rate
5% → 40%
05 Your average customer value
Revenue per new client, first year
Use first-year revenue for services, or first-purchase AOV × expected annual purchases for DTC.
$
Live projection
Your 12-month picture at these numbers.
Return on ad spend (ROAS)
7.5x
653% Spend $34,500 → return $225,000
Setup cost
$1,500
Monthly spend at 50 replies
$2,500
Annual spend (setup + 12mo)
$34,500
Projected monthly revenue
$18,750
Projected annual revenue
$225,000
Plan A vs Plan B at this volume
At 50 replies/mo, Plan A costs $250/mo more than Plan B. Plan B pays for itself once you cross ~29 replies/mo.
Assumption: 40% of positive replies become sales conversations. This is our Gen 2 benchmark — 5 positive replies produced 2 real business opportunities (Lunas partnership, Bernie Gallerani RFP). Your actual rate may differ; adjust close rate and customer value above to reflect your business.
The KPI

You pay per positive reply.

Not per open, not per click, not per booked call. Only substantive, verified engagement from decision-makers counts. OOOs, unsubscribes, wrong-person replies, and role-inbox responses don't. We share the classifier logic and give you a 5-day dispute window on every invoice.

Plan B guarantee

If it doesn't work, you don't pay.

If your first 60 days on Plan B don't produce a 5% positive reply rate or 50 positive replies (whichever comes first), we refund your first two months of retainer in full. Plan A carries no guarantee because it doesn't need one — you only pay when replies land.

No lock-in

Month to month. Cancel anytime.

Plan A is billed monthly, cancel anytime. Plan B has a 90-day minimum to earn the guarantee, then month to month. Switch between plans at any monthly boundary — you don't get locked into either.

Pick your combination.
Let's turn your outreach into replies.

Ready to secure your build slot? Hit the button below to lock in your setup path. We'll follow up within 24 hours to confirm your monthly plan choice, hand off your ICP, and schedule kickoff. You'll be sending within 4 weeks.

Your selection: Upfront setup · Plan A · 50 replies/mo projected
Get Started · Pay $1,000
$1,000 setup fee charged today. Build begins on payment. Monthly billing starts on campaign launch (~4 weeks after signing).
Prefer to talk before you sign? Book a 30-minute kickoff call
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